Big Data Technology: In-House vs. Vendors

Big Data Technology: In-House vs. Vendors

For online retailers the need to incorporate big data solutions is ever present. With giants like Amazon building massive infrastructures, smaller retailers may be inclined to try to keep pace with ...

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Understanding Email Marketing ROI

Understanding Email Marketing ROI

Every retail company has their own way to measure effectiveness of email campaigns and email marketing solutions. Having worked with many different retailers and having seen different approaches, we’d ...

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What We Learned About eCommerce in 2014

What We Learned About eCommerce in 2014

For retailers, 2014 has been a standout year when it comes to pushing a digital strategy. It has been marked by increased growth of eCommerce, the further emergence of mobile, and advent of email as ...

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