Consumer Survey Report, March 2017
Add to Cart: Deal Makers and Deal Breakers of the Online Shopping Experience
Lack of personalization, irrelevant product recommendations and other online shopping deal breakers prompt nearly 70% of online shoppers to abandon the shopping experience. The report, “Add to Cart: Deal Makers and Deal Breakers of the Online Shopping Experience” reveals the steep challenges online retailers face in today’s ultra competitive e-commerce arena.
In this free report, find out:
1. How tolerant shoppers are when faced with a poor online shopping experience.
2. If brand affinity for a particular retailer wanes after just one poor experience.
3. If recommendations or discounts are enough to sway shoppers to say.
4. What frustrates shoppers and why.