Dafiti Logo

Dafiti is a multi-label fashion online retailer that specializes in apparel, shoes, accessories, beauty as well as home & decor. It is Latin America’s largest fashion e-commerce, established in five countries. The company aims to provide the smartest way to buy fashion in the region, combining a curated shopping experience with maximum convenience. Dafiti is accessible by means of all device types, whether mobile or desktop and serves its customers with fast and accurate deliveries, hassle-free returns, and excellent customer service.

Jetlore allows Dafiti to personalize the product content of our emails for each individual customer. Since Dafiti has customers with different interests and behaviors, with Jetlore we are sure that we will show products that meet their changing needs and desires.
Romulo Zarelli Costacurta, CRM Head at Dafiti
 

 

Introduction

Dafiti uses the Jetlore solution in their promotional email newsletters that are delivered daily to subscribers. Each newsletter typically has five components and Jetlore technology powers the highlighted product discovery section. This area offers a product collection that is algorithmically merchandised at email open time and factors in numerous pieces of information including historical purchases, browsing behavior, passive observations, catalog product performance and customer context. The collections adaptively iterate as Jetlore learns more about the customer and are filtered through Jetlore’s presentation logic to ensure the customer receives a fresh, diverse and relevant collection to explore every day.

 
"Customers receive a email with a fresh, diverse and relevant collection that adapts daily to product performance trends and updated customer behavior.”

Click to open rate

Higher and steadier

Revenue per Open

Higher and less volatile

Activates customers through product interests

 

 
 

Daily emails adaptively iterate to provide a fresh, relevant experience

An illustration of the behavior of Felipe, a Dafiti customer, and how his behavior influences the content of his daily email.

 
 

 
 
Romulo Zarelli Costacurta

A discussion with
Romulo Zarelli Costacurta
CRM Head at Dafiti

“Jetlore allows Dafiti to personalize the product content of our emails for each individual customer. Since Dafiti has customers with different interests and behaviors, with Jetlore we are sure that we will show products that meet their changing needs and desires. Most importantly, we get full support from Jetlore’s Customer Success team across all of the countries we operate in.”

 
 

 

Higher and steadier revenue

 

“While Jetlore provided a meaningful revenue gain across all days, it provided a bigger revenue lift on days when promotions were narrower. The iterative nature of product offerings in regular emails engaged many of our best customers.” 

Revenue Per Opened Email

⬆14.6%
All Days
⬆51.3%
Days with limited promotions
 

 

Click to Open Rate (CTOR) Higher and Steadier (11%)

With the Jetlore solution, Dafiti experienced an 11% increase in their click to open rate for promotional newsletters.  This increase held steady throughout the measurement period and overall the CTOR experienced much less volatility than the control group.

This steady engagement not only improves short-term sales results, it also increases the long-term health of the email channel and overall customer retention.

“We like to call it ‘remarketing’ because it’s so successful in activating newsletter subscribers” – Dafiti CRM Team

Click to Open Rate: Higher and Steadier with Jetlore

 

 
 

Automating the Process

Jetlore makes it easy to deliver adaptive content in daily promotional emails. The Jetlore solution supplies HTML code that can be copied and inserted into your email campaign templates. Once that easy step is completed, Jetlore takes it from there and creates and delivers specific content for each customer at email ‘open-time’. 

 
 

 

About Jetlore

Top 100 omni-channel retailers and top global online retailers including eBay, PayPal, Art.com, One King’s Lane, and Rocket Internet unicorns like Global Fashion Group, Linio, and Home24 are using Jetlore to deliver hundreds of millions of uniquely curated e-commerce experiences per month. Jetlore’s customers realize up to 12% in incremental online revenue, tens of millions in monthly incremental physical store sales, top customer interaction lifts of 50+%, and overall CRM program revenue increases of up to 80%.