In this email Nordstrom Rack provides a static, thematic promotional banner for every customer. However, the content that follows is entirely unique to each individual.
The Nordstrom Rack team created a collection of catalogs based on product categories. Jetlore ranks, selects, and surfaces the best category for each customer and the image that represents it.
This customer’s profile shows a strong preference for men’s clothes and button up shirts. Jetlore surfaces that category, and populates the most relevant button up shirt for this customer.
Finally, the best selection of items matching the “Shirts” category are promoted.
In this email, Zalora utilizes Jetlore’s catalogs to select each category shown for every customer, and the products that match them.
The most relevant products for this user matching the "dresses" category are populated beneath the surfaced catalog.
Zalora repeats the process with more sale categories and the products that match.
This customer’s profile shows a strong preference in Cabernet Sauvignon, Zinfandel, and Pinot Noir. Jetlore selects the best bottles for each user.
In addition to specific bottles for each customer, wine.com used Jetlore to suggest the best varietals for each user outside of their core preference to increase product discovery.
Privalia utilizes Jetlore to select and personalize sale events for each user, as well as the products that match those events.
Each of these sections are dynamically ranked sale events selected for each individual customer. The set of items below each event is pulled from a pool of products matching that sale.
Lower in the email, Privalia features the top events for each customer that launched that day.
Dafiti uploads a number of promotional hero banners into Jetlore powered layouts; at the time of email open, the dynamic layout populates the best promotional hero for each customer.
Jetlore then selects the most relevant items that match the featured promotion for each customer.
Finally, Dafiti ends the email with another promotional banner selected based on the user’s demonstrated interests.
We love this email, because Evino utilizes customized product tiles that seamlessly match the creative they produce on-site.
While Evino’s primary use case for Jetlore is personalized products within email, they demonstrate the idea that personalization does not have to be a simple “widget” at the bottom of a screen.
Each item surfaced is pulled from the "Direct from Asia" event, and are ranked and surfaced according to each customer’s unique preferences.
The items are organized in a very unique layout and consist of varied image sizes.
This email is a favorite of ours because it shows a wide variety of Jetlore use cases. Promofarma first utilizes Jetlore to surface the best promotional banner for each customer.
The best products to match that promotional banner are then selected.
These products are followed by the best brand for that customer.
Promofarma then includes an unconstrained collection of products out of their entire inventory that match the user's behavioral preferences.
Finally, this email demonstrates Jetlore’s ability to personalize editorial and blog content. The article at the bottom of the email is dynamically selected and surfaced by Jetlore.