The Shift To Relationship Commerce: Setting New Standards For Customer Engagement
Jetlore Webinar with Featured Speaker, Brendan Witcher, Forrester Analyst
Without the burdens of legacy systems and ways of thinking, innovative retailers like Wayfair and Etsy are amplifying customer lifetime value. With strong retention mechanisms, they’re able to create contextually-relevant, individualized engagements for each customer. At Jetlore, we call this new model "Relationship Commerce ". A planned marketing calendar is replaced by AI-curated content that actively “listens” to the customer, which results in a “media-like” (think Facebook, Netflix, Youtube) experience. This form of individualized adaptive content generates significantly higher customer lifetime value for e-commerce businesses.
In this new world of individualization - engaging customers as a segment of one in real time by listening, capturing, measuring, assessing, and addressing intent across every enterprise touchpoint - e-commerce professionals have opportunities to engage customers on a level unlike any found in the past, and are placing personalization solutions near the very top of this year’s priority list. But this evolution is not without challenges and obstacles to overcome. In this session, we will reveal the key pillars and technical capabilities that support this evolution of personalization as well as:
- Why individualization is becoming the new competitive battleground.
- How technology - paired with a true individualization strategy - can overcome the shortcomings of today’s personalization.
- What short- and long-term tactical steps organizations can take to support a strategic plan for individualization.
Featured Presenter - Brendan Witcher, Forrester Analyst
Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today's leading strategies and tactics in digital excellence.
Featured Presenter - Eldar Sadikov, Jetlore Founder, CEO
As a thought leader in the application of algorithms and big data within e-commerce, Eldar advises e-commerce leaders on the shift from transactional to relationship commerce models. While pursuing his PhD. in Computer Science at Stanford University, the elite StartX accelerator program selected Eldar and Jetlore because of his vision for e-commerce and his innovative research. Eldar has received numerous industry research awards including the Best Paper award at WSDM 2012, and Google's Best Research in Information Retrieval Award in 2009.